Leadership – The Key To Business Greatness

Whether a business is great or not great, a success or a failure, is determined by one person, and that person is you.
In other words, the business will reflect all of the values, competence, character, morals, and decisions that you, as the business leader, make. Which, brings us to the ultimate key of business greatness:
“A great business is determined by who the leader is more than what he or she does.”
I use the term leader instead of owner for a very important reason and one which deserves a thorough explanation.
What Is Leadership?
The most basic principle of leadership is the ability to influence something or someone (i.e.: a business, a family, etc.) to reach a preferred goal. A person’s leadership ability is determined by their ability to influence others.
As Steven Covey said in his book The 7 Habits of Highly Effective People, “If you are leading and no one is following, then you are not really leading.”
What distinguishes a good leader from a bad one? Or rather what distinguishes a good leader from a great one? Since business is about people, then leadership is the ability to influence the most people.
As James Hunter describes in his book, The Servant, leadership follows a certain pattern. Influence is created when a leader is focused on meeting the needs of the people he or she is leading. When those people’s needs are met, they begin to put their trust in the leader. Then the leader can influence these people to a vision and a goal because of the authority they have given to their leader.
Yet a person’s ability to meet the needs of others and build their trust is determined by who a person is rather than only what he or she does. For example, if a business How To Pronounce Consulting owner encourages his staff in public, yet tearing them down in private; when they find out, (and they will), any trust that was earned would be fully destroyed.
What would make a person be one way Consultant Job Description Resume in public and another in private?
Character. Plain and simple.
What has all this to do with building a great business? Everything! Who you are will either build or destroy peoples trust. Since business is all about people, (i.e.: your clients, consumers, employees, partners, vendors, etc.), ultimately, who you are will shape your relationship and interactions with these people.
If your values are weak, then your decisions will be weak, and if your decisions are weak, then your leadership will be weak.
Because of this, the truth is business failure is not due to a lack of capital, lack of cash flow, bad planning, low revenue, low customers, etc. These things originate in one place, the leader.
No matter what excuse you make, if a business is not great it is because of the leader. On the flip side, if a business is great it is due to great leadership. If the business is effective, it is because the leader is effective. If the business is efficient, it is because the leader is efficient.
Becoming a Great Leader
Yet, you ask, how does one become a great leader?
A person is a great leader when they are able to influence others by way of meeting peoples core needs. What drives a leader to meet the needs of others?
Love, plain and simple. Not love the feeling, but the actions of love. And the bible gives the best description:
Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres. NIV
You want to be a great leader? Substitute your name in place of love and live this way every day. In other words, to be a great leader, you must be willing to be a servant to those you lead. If your heart is not in it to serve others, you should not be in business. This is because in a great business 90% of the time and 90% of the work is engaged in serving others
Out of the vast majority of business enterprises in the world today, the greatest are those that have successfully learned the art of meeting people’s needs – whether by the products they sell or the services they provide.
Some companies spend billions of dollars, all in an effort to collect as much information to understand the need of the average consumer, and their entire organization is designed to meet everyone of those needs. Only when their customers truly feel that their needs are being met, can a solid loyalty be established which is the foundation for future profit.
Therefore, if you desire to be great and to create a great business, you need to embrace your primary role in business, to serve people. If you make the decision to change yourself, your business will reflect that change. Your decisions will be based on a foundation of love and consideration, which will fuel your efforts to meet the needs of those around you. Then and only then, will you have the influence to lead these people to greater and greater heights, and to ultimately reach business greatness.

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