Google Places Optimization – When Does Hiring A Professional SEM Expert Make Sense?

As with any service, SEM (search engine marketing) is something business owners can do themselves, or pay to have done. Most owners wouldn’t consider doing their own patents or going to trial without a professional at their side, although with the exception of corporations, you can fight your own legal battles pro per, or with yourself as your attorney.
Of course the attorney will know details and nuances based on education and experience that may make the difference between success and failure. This is also true when it comes to SEM. Knowing how to find great keywords, doing serious reviews of competitive activity online, and knowing what Google will and won’t care about are just some of the things that take years to learn. Moreover, all of these are moving targets and require staying current.
But the real differences come from nuances that only experience can provide. Take this bakery in Northern Palm Beach Florida. His website text, title tags, and his address on his Google Places Listing all refer to Northern Palm Beach. This may Best Business Advisory Firms be technically correct for the neighborhood. A quick search shows that there is a Northern Palm Beach Chamber of Commerce. But you see, Google Places doesn’t always get these kinds of things right. Or maybe the folks searching get it wrong.
In any case, you won’t find a Google Places map under Bakery Northern Palm Beach when you do a Google Search, Private Banking Consulting but you will under North Palm Beach. Moreover, to save characters, you get the same result with N Palm beach.
This is not an unusual occurrence, and this is the very kind of thing which separates the individual SMB (small business) owners who want to do this on their own from the professionals who do it all day long.
Examples abound, but commonly deal with the “category” of business you list under when you set up Google Places. The issue of selecting the critical keywords for search goes beyond Google Places. The category choices on any LSE (local search engine) or directory are limited, and Google’s are one of the most complicated.
Consider this example from a roofing contractor. He knew that important keywords for his category were roofing, roofing contractor, and roof repairs. After a competitive analysis, keywords analysis, and actual evaluation of what Google Places would and would not have a map for, it was determined that re roofing was a major category that he had left out. He is in a major metro area, and the addition of re roofing contractor gained him visibility on the outside 7 pack for Google Places in adjacent cities where he had not previously appeared.
These kinds of discoveries are not unique or even unusual for SEM professionals. But it would be a shock to find a DIY customer who had the sophistication to find these huge potential keywords. Imagine that your one time payment or small monthly payments could result in multiple additional locations where your business could be found on Google Places. In the case of the roofing contractor, one new job would pay many times the entire cost of hiring a pro.

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