How to Tell Amateur From Expert SEO Services

The same way it’s difficult to buy a car if you know nothing about what it should look like under the hood, it’s a bit intimidating to pay a SEO company if you’re not exactly sure what distinguishes the good from the bad. Since search engine algorithms are so temperamental, you want to ensure you are hiring a company that is experienced and up-to-date; otherwise, all the services you paid for could go out the window as quickly as the next Google update is rolled out. Here are a few tell-tale signs to watch out for – if a company does any of these, you might want to forgo hiring them.
Mass-submitting:
If your company promises you an unreasonably large number of articles, blog posts, links, social bookmarks, et cetera per month, you should definitely back off. Google wants genuine, organic content – not something that What Is It Advisory has been spewed out by a program in broken English and questionable grammar. These 500 articles and 1,800 social shares might look appealing, but if they’re not written by a human, they can do more harm than good.
No references Best Consulting Newsletters or examples:
Before hiring a company, ask to see what they were able to do for other clients. They should have some sort of track record, some way of showing you that their work has been successful in the past. Any good SEO company keeps visual records and statistics of progress over time to show to their clients. If they don’t leave a paper trail of any sort, run away!
They aren’t well-rounded:
The company should push more than just high rankings; they should also be promising more sales, more site visits, more Twitter followers, et cetera. Sure, having your page show up on the front page of Google’s results is awesome, but if no one is clicking on the link because they can tell it’s not useful or relevant, it doesn’t really help you any. The ultimate goal is to create a better representation of your brand and to form a good reputation with visitors to the website.
No specialized packages:
No two sites have the same SEO needs, and therefore, no expert SEO services company would give every client the same strategy. There should be some form of a consultation to establish what it is that your site needs to succeed. This is beneficial because it ensures a better success rate and helps you to avoid paying for services that aren’t necessary or helpful in the long run.

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