Thoughts and Ideas On Branding Your Small Business Location

Now that I am retired, I do little business consulting, as I was a former franchisor. One of my talents and some of my expertise happens to be in branding. You see, franchising companies live or die by their marketing and branding. But did you know that most small businesses are very similar in that regard. Just because you own a small business doesn’t mean you don’t need to be thinking here. Even smaller companies and smalltime entrepreneurs need to consider how branding can help them succeed. Okay so let’s talk about this for second shall we?
First you need to determine if you are going to be operating one store, two stores, or multi-locations. Next, if you are going to be operating multi-locations, you need to determine if you are going to go with a consistent theme, or multi-themes, one for each store. For instance, extreme Theme’ing may actually be a theme in and of itself with; “they are all different” and thus, unique motif. Of course, there is also the “consistency” theory of branding, which has always been perfectly executed by the top fast food franchises like Ray Kroc’s famous McDonalds, perhaps synonymous with the definition of “branding” as you almost can’t talk about branding without mentioning that great American Company.
You don’t necessarily have to hire a bunch of experts to help you with your branding. You don’t have to hire an interior designer to redo the layout of your store. You could very easily go to the library and look at some retail merchandising books, and understand how the use of colors can guide customer’s eyes around your premises when they are shopping. If you have a theme in mind, you need to make sure your logo is developed to match that theme, and keep those colors and that trade dress on everything which represent your business;
Business Cards
Marketing Material
Company Website
Delivery Vehicles
Store Uniforms
Store Signage
Interior of Store
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Everything needs to match your theme, and remind your customers of your brand. It’s a matter of getting inside their heads, and into their memory. Every time they think about the types of products or services you offer, they think of your logo and your company in those vivid colors. It’s Bakery Consultant Fees not as hard as you think it might be. You can do this. Once you decide on a theme, and find a digital graphic artist to bring it all to fruition, and you are halfway home. Then it’s just a matter of implementation. Indeed I hope you will please consider all this and think on it.

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